In the Classic Surf Shop project, my focus was on curating the entire content for the e-commerce platform. I leveraged the power of storytelling to craft a compelling narrative that revolved around the brand's identity.
My role also involved capturing product photography and contextual images to provide a vivid and immersive experience for customers. By intertwining the story of the brand with visually captivating content, we aimed to create a unique and memorable online shopping experience that resonated with surf enthusiasts and beyond. This approach not only showcased the products but also evoked the lifestyle and spirit associated with classic surf culture.
