Alternew’s mission is to make it easy for anyone to customize and repair their clothes by connecting them with trusted local tailors. This approach promotes a circular fashion economy that benefits both clients and tailors. To scale their impact, Alternew needed to digitize their service and reach investors aligned with their values. Through a rigorous user research process involving clients, tailors, and industry experts, we uncovered key insights about communication barriers, user expectations, and technical needs. The result is a digital service designed with care: an app for clients and tailors, plus an admin dashboard for the Alternew team. It streamlines connections, improves trust, and collects valuable data to track and amplify the project’s positive impact.
This project was carried out at Monnou Studio for our client Alternew
